A recent Freestak report found that when collaborating with brands, 98% of content creators would choose to align with ethically-minded brands and products. “Ultimately, you are using your name to represent or work with the brand; therefore, I think the onus

As influencer marketing evolves, brands and content creators are constantly adjusting to new trends, regulations and more efficient tactics to help improve the industry and collaborations with one another. To gather some predictions moving forward, we contacted five of our

When partnering with influencers, it’s not just about selecting people and providing guidelines, it’s about creating genuine connections and encouraging creativity. Influencer marketing has the power to reach niche markets and motivate audiences to not only purchase products but to