The Importance of Ethics when Collaborating with Brands
A recent Freestak report found that when collaborating with brands, 98% of content creators would choose to align with ethically-minded brands and products. “Ultimately, you are using your name to represent or work with the brand; therefore, I think the onus
Top Content Creators Share their Vision for the Future of Influencer Marketing
As influencer marketing evolves, brands and content creators are constantly adjusting to new trends, regulations and more efficient tactics to help improve the industry and collaborations with one another. To gather some predictions moving forward, we contacted five of our
Effective Campaign Development: How to Make your Collaborations Thrive
When partnering with influencers, it’s not just about selecting people and providing guidelines, it’s about creating genuine connections and encouraging creativity. Influencer marketing has the power to reach niche markets and motivate audiences to not only purchase products but to