Top Content Creators Share their Vision for the Future of Influencer Marketing
Continued growth for the industry and higher attention on authenticity
Though many of these influencers could be victims, brands are still paying content creators to reach an audience that is partially fake. Recognizing authentic engagement and flagging suspicious activity could be a step in the right direction for brands.
More long-term relationships between brands and content creators
Greater focus on engagement over high followings
- Engagement or clicks – 43%
- Views/reach/impressions – 33%
- Content type/category – 24%