The Importance of Ethics when Collaborating with Brands
A recent Freestak report found that when collaborating with brands, 98% of content creators would choose to align with ethically-minded brands and products.“Ultimately, you are using your name to represent or work with the brand; therefore, I think the onus will be on yourself to do your due diligence to work out how ethical they are. For instance, does it comply with your beliefs?” @ultralan said. From positive environmental change and core values, to the questionable approach of a brand’s marketing communication, the Freestak community shared their opinions on ethics throughout brand collaborations. Let’s take a look at what they thought.